Tag: rival

  • Move over Dolby Atmos, a new rival from Samsung and Google is coming

    Samsung and Google have been working behind the scenes to create a new 3D spatial audio technology to challenge the likes of Dolby Atmos.  ‘Immersive Audio Model and Formats’ (IAMF), is claimed to be the first open-source 3D spatial audio technology.  Work on IAMF began back in 2020 through Samsung and Google’s joint venture, ‘Project…